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Alfa Bravo AB is a business consultancy company in online and mobile services, founded in 1999 by Henrik Ahlen.
Email: henrik.ahlen@alfabravo.com, phone: +46 (0)70-330 4810
Helping companies develop digital products, mobile and internet services.
Needs analysis, concept development and development project management.
Work mainly in the hi-tech, medical and media sectors.
Your business developing guide in digital possibilities.
Skills
I am continuously updated in all the new possibilites in interactive media, internet services, social and mobile media and online video. My focus is on business benefits and I have a large capacity for quickly understanding corporate services and products, corporate culture and customer needs. See my post “My life as an Early Adopter“.
Competence areas
My experience
For more information about my projects and experiences,
see my Linkedin profile: www.linkedin.com/in/mrhenrikahlen
Some examples from my previous projects:
2011 Co-organizing a Phorecast Session (a framework for result-oriented think tanks) where three teams of carefully selected and coordinated specialists competed in creating concrete scenarios on work life in Sweden in the year 2022. Clients were Sweden’s largest employer and trade union organisations in the service sector; Almega, Saco and Unionen.

2009-2010. Managing director for World Television Sweden, one of Sweden’s biggest corporate video production companies and a part of a european organisation with offices in five countries. I was recruited by the British mother company to reconstruct the business and focus more on webcasts (live internet video) and more advanced internet services. I developed new production processess and introduced internet-based communication tools and started the production of iPhone apps. In March 2010 I rationalized away myself.
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2008- TED (Technology Entertainment Design) is a world famous yearly conference in USA and other countries, where famous and unknown inspiring people give short talks about “Ideas worth spreading”. See my blog post on how I enjoy TED.
TED wanted to spread their concept and therefore launched TEDx, a concept where anyone can organize a local event based on the TED concept. I found out about this at an early stage and teamed up with my friend Teo Härén, the famous speaker on creativity. In the fall of 2008 we launched TEDxStockholm as one of the first TEDx events in the world. Since then it has exploded, over 500 TEDx events were organized around the world in 2010.
I have currently moderated 5 TEDxStockholm events, the lates being the TEDxStockholm LOVE2010 event in June 2010. I am also serving as a mentor for several other TEDx organizers in Sweden.
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2009+2010, video strategy consulting for the Swedish Patent Office. I did a needs analysis to see what types of videos would be of the biggest benefit for their target groups. Then I produced a general specification for the videos and wrote synopsis for 16 short informational videos. Finally a tender document was produced and online video streaming services evaluated.
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Diploma is very successful elearning platform that I created in 2005 (and later updated) for Boehringer-Ingelheim, a large pharmaceutical company. It is based on a constructivistic learning model where medical doctors are trained using wireless PDAs to control video patient scenarios. More information in my blog post “Storytelling with video“.
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Guldlänken “The Golden link” In 1998 I presented an idea to create an award for the Swedish public sector that use Internet in innovative ways of benefit to the citizens. My goal was to encourage Swedish authorities to develop new, interactive services that utilizes the potential of Internet. My idea was met with approval from the Swedish IT Commission and I organized a jury, formulated the rules and produced the logo.
In Juni 1999 the Swedish government minister Mona Sahlin presented the first Golden link award. Since then this award has grown every year and contributed to the Swedish public sector’s world-leading push for internet services.
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Promise In 1996 I created a trade organization for interactive media production companies, becoming its chairman until 2001.
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Interactive Institute 2000 – 2001
I was appointed director of Explore, a research studio in computer-based learning. Interactive Institute is a Swedish experimental media research institute that combines expertise in art, design and technology.
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Breakthrough Parenting Inc, Los Angeles USA 1999 – 2000
Planning the development of a large online training course in parenting. I worked with script writing, pedagogical design and interactivity, and negotiated with production companies and other partners.
I was also an active member of several networks in the then very active Southern Californian Internet-related business and venture capital sector.
Unfortunately we were not ready with the investment proposal etc until March 2000 when the whole .com crash came… But I now realize we were at least 6 years to early with this kind of business, and it was a very worthwhile experience for me in many ways.
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Ahead Multimedia 1988 – 1999
I founded Ahead Multimedia in 1988 as one of Europe’s first interactive multimedia production companies. We grew from 2 to around 40 employees in 7 years and produced hundreds of interactive presentations and elearning programs for clients like Ericsson Telecom, Pharmacia and the Swedish Pharmacies, winning international awards from for example Macromedia and the British Interactive Multimedia Association. In mid 90s we started to also publish interactive CD-ROM dics, for example “Pippi Longstocking” that sold 700 000 copies.