How to minimize event no-shows

At our latest TEDxStockholm event we experienced what almost all event organizers also do: a lot of people have signed up to attend just don’t arrive for the event.

We had 150 seats available and since we were met with lots of enthusiasm when we announced the event, we were worried about having to turn away many. So we clearly wrote in all invitation posts and emails that you had to apply for a seat and we would send out confirmations on the Friday before the event on Sunday, June 13.

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Conferences Do’s and Don’ts

Updated Jan 23, 2016

Here are my accumulated experiences from many years attending and organizing small and large conferences.

Conferences have not changed their basic formats much in the last 30 years. They are still mostly about one-way communication: a speaker (too often a white male)  telling you his company’s views on things, accompanied by Powerpoint slides. Your role in the audience is to sit still and hope that the speaker will tell you something you don’t know already.
These types of events are inefficient if the goal is to communicate, inspire and create real learning. This format is also increasingly out of synch with all the other evolving forms of media in the internet age, where it is about two-way communication and the users are active participants in creating experiences together with each other and the publishers.

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