Video: Bigger is better!
February 7th, 2008 | by Henrik | published in Blog, Tips Galore | Comments (0)
Beautiful Iceland
We are used to tiny, fuzzy and jerky internet videos, due to technical limitations. But the technology is developing fast and new standards are now appearing that will make our video experiences richer on the internet.
So sit back, put on your best headphones and rest your eyes on this clip from Iceland, a music video with Sigur Ros, one of my favourite bands (very cool late-night music). Double-click the video to go fullscreen.
This video is compressed to use only 500 kbit/s using a new standard called H.264 (why do the engineers always come up with these awkward names?). It means that you can see this video on any computer even with a low-end broadband connection. The guy that encoded this video has tweaked it to its limits, but soon we will see this kind of quality everywhere. Compare it with this version of the same video, running at 1.3 Mbit/s, still possible to run on most broadband connections.
(Thanks Peter at Disruptive for the tip about the blog Flashcomguru.)
Another exciting technology that enables full-screen video at excellent quality comes from Move Networks. It uses dynamic bandwidth, meaning that it runs on any connection speed, the higher you have the better the quality gets. The national Swedish television SVT are the first to use this in Sweden, check it out by watching an episode of their drama series Andra Avenyn (click on “Se Andra Avenyn i högupplöst Play”).
It looks very good and also illustrates that picture quality is one thing and movie experience quality is something entirely different…
So now internet videos can be played in all sizes. From tiny thumbnails to full screen, almost HD-quality with superior stereo audio as well. This opens up for even more new ways of using video for communication, education, inspiration and information, also for corporate use.
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