Voice-to-text is the next video killer app!

As I have written before in my post Empowering internet video, automatic voice-to-text for online videos is already here. It means that any words spoken in a video is automatically transcribed into text.

The transcribed text can be shown in the video window or be used to search for the part of the video where something of particular interest is said. This is of course very powerful for videos from speeches and seminars etc, but there are many more possibilities such as automatic translation.

I have said for some time that this will become the 2008 killer application for online video.
So I’m not  surprised that Google just started adopting it on YouTube. They start now in a moderate way with US presidential campaign videos:

Try it: search the election videos  here. Your search term is highlighted in yellow lines in the video timeline, point your mouse to the lines to see snippets of the transcript. See also an interview with Steve Grove, head of news and politics at YouTube.

I am convinced that Google and YouTube will go full ahead with voice-to-text services, for several reasons:

Video has many advantages but two major drawbacks:
1. It is hard to search video content. Most videos can only be searched by their titles or meta tags.

2. It is time consuming to watch. A 5 minute video takes 5 minutes to watch, but a text that takes 5 minutes to read normally can first be glanced through in 15 seconds to give you an idea of what it is about and let you decide to read it, all or not.



Voice-to-text solves both these problems effectively! Search engines can search for anything said in a video and it is easy to create video controls that lets the user jump directly to the interesting parts in the video, for example by clicking on a word in the text transcript or in a word cloud.


Exact information of the media content is a key factor for all kinds of monetization. Voice-to-text enables targeted video ads in a much more effective way. This is undoubtedly a key factor for Google’s interest in this technology. The obvious start is to integrate it with Google’s Adsense and include video commercials in search results. But it will be much easier for all the new online video sites to create valu-adding business models with this technology.

Another giant step for voice-to-text technology will be taken later this year when Adobe reportedly will integrate it into their Flash technology, thereby enabling it to a vast majority of all internet users.

So, 2008 will indeed be a breakthrough year for a more powerful and interactive online video!

Storytelling with video

Diploma is very successful elearning platform that I created in 2005  (and later updated) for Boehringer-Ingelheim, a large pharmaceutical company. It is based on a constructivistic learning model where medical doctors are trained using wireless PDAs to control video patient scenarios.It is all done in an intense group session with interactivity in three directions:

  1. Between the participants when they are discussing the patient scenario
  2. Between the participant and the video patient, since they can ask questions, take tests and decide on diagnosis and treatments and see how the patient reacts.
  3. Between the participants and the lecturer that moderates the event.

So this is a new way of learning, far from the traditional lecturing using slides and one-way communication from the speaker to the audience.

So how do you market this? How can you reach out to and explain this new concept to all the Swedish medical doctors and inspire them to sign up for the training?

Well, Boehringer-Ingelheim used to do it the traditional way; writing about it on their web site, handing out leaflets with text and photos during sales calls and seminars.

But they have a story to tell about this new learning system and video is a very effective tool for telling stories. So I persuaded them to let me produce a 2-minute video enacting a Diploma learning session, watch it here:

It is in Swedish, but there is no dialogue in the video.

This is a low- budget production, simply because we felt that we did not need professional actors and a large crew for this. The point is to tell the story so that the target group, in this case medical doctors, are inspired. The feedback has been very positive already.

Now this video needs to be spread. Their sales reps are using large-format versions in their laptops during sales calls, video banner ads promoting the video are in production for medical web sites and the video will also appear on a number of other web sites in order to make it viral.