updated Sep 1, 2011
This is a long post, but with many goodies if you are into books:

1. Basic e-features that enhance the reading experience
2. How to expand the life span of books
3. How to help the readers to drive your sales
4. Powerful sorting and searching
5. How to encourage book reading with tracking and reminders
6. Five reasons why ebooks aren’t here yet – or are they?
   

Ebook lovers usually have these basic reasons for liking ebooks:

1. You can bring your ebooks along easily on commutes and travels
2. You save shelf space

They usually don’t mention the core of ebooks, that the they are digital and therefore have more functionalities than printed books. As I pointed out in my previous post, “Early ebooks and why they failed“, already at the beginning of ebooks 20 years ago the main selling point was the enhanced digital functionality. So why are ebooks today still not using much of all these digital features?

One main reason for this is fragmentation. There are numerous user interface designs and no common standard for how these e-features look or work. And conservative book publishers still don’t see the value of user communication, social media communities etc. So most ebooks are just converted print books with no e-functionalities.

What  e-features, you say?

Well, there are a number of smart e-features already in avying degrees in different ebook applications.
For example, see these exemplary video clip examples from the UK publisher Enhanced Editions (scroll down and watch the short videos of each feature).

These are basic functions that should be integrated in all kinds of ebooks:

1. Notes, being able to write my own notes into the ebook and decide if I want to share them with others, see other’s public notes
2. Highlighting text
3. Bookmarks
4. User-selectable fonts, font sizes, background colours (for example light text on dark background for reading in dark rooms)
5. Online sharing: being able to easily recommend the book to my friends by email, Facebook, Twitter etc
6. Rate the book online and read both professional and user reviews
7. Copy quotes from the text
8. Search for text in the book
9. Multiple-device support: being able to read it on my laptop, mobile, tablet, and auto-sync where I am in the book
10. Integrated audio book: Listen to a voice reading the book, for example when you are driving is a feature that is now becoming more common, supported for example in Apple’s iBooks and in applications like these:

A demo of the integrated audiobook function from Enhanced Editions of their ebook novel “The Death of Bunny Munro” as read by the author himself,  Nick Cave (highly recommended ebook!)

Then there is the whole spectrum of more advanced things that enhance certain types of ebook, blurring the distinctions between books, games, learning etc:

1. Video inserted into the ebook, either illustrating the content or a short talk by the author.
2. Animations that explain and visualize the content
3. Interactivity such as game functions, move around in photo panoramas, play sound effects or music, quizzes etc.

But the above is just the first step, there are many more e’s that should be utilized now that we have the online possibilities to improve the reading experience and business of ebooks!

E as in Extended life time

One of the biggest problems in the printed book business is not discussed much, but it is solved by ebooks. Or it could be solved, with a bit of forward thinking!

It’s about shelf life, the short longevity of printed books.

All publications, including books, can be divided in two types

1. Short life-span, needs to be updated often: non-fiction, user manuals, school books, most management books, travel guides etc
2. Long life-span: Novels, cook books, some types of reference books etc

E as in Enlighten your friends

Help the readers to drive your sales! Make it very easy to spread the word about an ebook they like. And make it equally easy to receive such a recommendation and act on it by buying the book directly, on the spot, even if you are on a bus.

More on this in my previous post Stories of spreading ebooks

E as in Evolution of storage order

Imagine that you have a number of book shelves in different rooms at home, but you could only put books from one specific publishing house in each book shelf. So to find a book you first have to know the name of the publisher, then in what room and book shelf the book is in. Not very reader-friendly, eh? Well that’s the way it is with ebooks now!

There are numerous methods for organizing the books in your physical book shelf, as described in this funny article in the Guardian, or with this innovative book shelf tree branch. In these book shelves you have a good overview of your books.

Compare this with your collection of ebooks: You cannot search for book titles, authors or content,  and you cannot sort them with tags for different categories.

Your ebook collection is just a database, sitting inside a powerful computer. So technically they should be possible to sort in any way you want!

With a physical book shelf you have to choose between sorting the books alphabetically, by the title or the autor, or sort them per category. With a data base you should be able to sort your books in all these ways and more!

Here are my current ebook apps in my iPad:

Some of these apps, like Kindle and iBooks,  contain multiple books of many kinds that I have purchased from these ebook stores. Others are independent publishers of niche types of ebooks or services for ebook lovers. And some are for individual ebooks. Can you tell the difference?

Looking at this collection of icons, how do I find a certain book that I have on my iPad? I can certainly not search for an author’s name or a specific word of phrase that I know is inside one of my ebooks, like I can in every other type of document I have on my computer.

So I want a view where I can see and search for all my ebooks, independent of its type or publisher.

E as in Enhanced tracking and reminders

I usually read several books simultaneously, and sometimes forget what book I was reading. With printed books it is somewhat easier: I see it lying on my bedside table. With ebooks, it is very easy to lose track of what books I have started reading. In my screen shot above from my iPad there is no way I can see what books I have started or finished reading.

So how about a clock-type little visual indicator on top of all book icons, showing how much I have read? It would also be nice to have automatic reminders: “Henrik, this is Sunday afternoon and you have 11 unread ebooks and 4 that you have started reading”.

And a function (like Runkeeper) where I can automatically post the reading status of my books in my Facebook and Twitter feeds.

Wired Magazine had an interesting article in June 2011: 5 Reasons Why E-Books Aren’t There Yet.  In the article, the author argues:
“There are some aspects to print book culture that e-books can’t replicate (at least not easily) — yet.”

I agree with some of these reasons, but find others can be fixed now or are already here:

1) An unfinished e-book isn’t a constant reminder to finish reading it.

I also have this problem. But as I say here, it is possible to create smart reminder systems and social media functions that inspire me to finish my books. I have not seen these functions anywhere yet, here is room for innovation!

2) You can’t keep your books all in one place

Yes, indeed, see above!

3) Notes in the margins help you think.

How come the author has missed that this feature has been in ereaders since 1992? Perhaps because it is sometimes not so easy to understand how to use it, we need more intuitive interface designs.

4) E-books are positioned as disposable, but aren’t priced that way.

5) E-books can’t be used for interior design.

This is not a problem really, just old-fashioned thinking. Like “kerosene lamps are so beautiful that they will never disappear”. We will continue to buy beautiful coffee-table books to decorate our homes. The ebooks we will use to decorate our social media profiles.

                 

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1. A revolution in finding books you want to read!
2. Easy recommendations turns ebooks into social objects

I started reading some ebooks in the 90s, but it was not until I bought my first iPad a year ago that I started buying ebooks instead of paper books whenever they are available.

I really enjoy the comfort of having my ebooks available and synchronized  for reading on my iPad, mobile and computer.

But I also discovered that I have started to buy many more ebooks now, and in new ways, as illustrated in this story:

Recently I took a trip to my vacation home in the Stockholm archipelago with this ferry:

During the 25 minute ferry ride I read some blogs on my iPad. My eye caught a story about a new ebook publisher called Atavist, publishing original non-fiction journalism laced with video, audio and layers of information.

That of course appealed to my multimedia production experience, so my finger touched the link to Atavist and this appeared in seconds on my iPad:

I played the video and immediately realized that this is my kind of ebooks; short, non-fiction journalism with multimedia features, love it!

Then I browsed the titles and found the story Lifted,  about the big helicopter robbery in Stockholm 2010, a drama familiar to all Swedes. Seconds later I had spent $2.99 buying it in the App Store.

A new faster way to discover and buy books!

So, most important, only minutes after first discovering Atavist in the blog post, I had bought and started reading the ebook Lifted, while still riding the ferry!

This is a fundamental change in how we discover and buy books. Before, when we read or heard about an interesting book, we hade to make a note of it and then either go buy it at the book store or order it online at Amazon etc. Now this threshold is lowered with two improtant factors, in this order:

1. We can buy a recommended ebook in seconds and download it wirelessly by just tapping links on our e-readers like the iPad.
2. It is very easy to pay for ebooks (mostly, at least with the Apple App Store and Kindle book store) and the prices are now often very affordable.

This changes our consumer behaviours, opening great possibilities for new publishers like Atavist.

Easy recommendations turns ebooks into social objects

A week later I am having lunch at our coworking office space The Hub. I tell a guy sitting next to me about Atavist and how I bought the ebook Lifted on the ferry. Turns out he also enjoys this kind of books, so he flips open his iPad and visits Atavist.net on his web browser.

Seconds later, he also has bought the Lifted ebook for $2.99, thanking me for the tip! All this while we are eating our pastas.

Ebooks are transforming both our reading and buying habits!

                 

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The enormous hype around the iPad has also generated a lot of backlash against the flow of paid for iPad content now pouring out from media publishers all over the world.

Pay for content, are you kidding?

Many different payment models are now tested on a large scale:

Time magazine is charging $4.99 per issue of their iPad ‘magazine’. A social media blogger calls this “An act of insanity“.

Wall Street Journal charges $3.99 per week.

Financial Times has a different model with a sponsor that offers the Financial Times iPad app for free for two months. From the article about it in the Guardian:
“Wired editor-in-chief Chris Anderson says his mag’s iPad app is an opportunity to “reset the economics“. What that means – mobile apps, as a new technology, have no pre-existing culture of only-free content consumption, as the web does, offering an opportunity to charge from the start this time.”
And Chris is the author of the famous article “Free“!

The Swedish publisher Bonniers have launched Popular Science on the iPad at the same price as for printed mag, $4.99 , this is the first magazine using their online platform Mag+

Lots of critics are complaining about charging money for online content and just say that it will never work. The Harvard Business Review has one of the more refined articles: “The iPad won’t save the publishing industry from itself”

These critics are right about that in many cases it will be difficult to charge for online content, but how about coming up with some new, better revenue ideas then? This is much harder than just complaining, but it needs to be done now.

Start experimenting with payment models!

The iPad itself will not be the universal solution to the problem of online media revenue. But I am very glad that the iPad has started this flow of payment experiments that can also be used for all other forms of web-based media. There will of course not be just one successful model. There will be many different models that will eventually work for different types of content and target groups. We also need new, smarter forms for advertising and sponsoring of content.

There are many other ways to finance media production and distribution online. For example, why not have a credit system that encourages people to contribute and get credits that they can use to buy more content? For pictures, stories, comments, local news tips etc.

There is a big need now for lots of creative experiments!

People want to pay for content

When Apple introduced the iTunes music store, the sales of iPods exploded and they have since then sold billions of songs online. Apple understood and solved the consumer’s need; “I like this song, I want it now” and made it easy to buy and listen to music.

And look at the cable TV companies: millions of people gladly pay lots of money per month to get commercial-free programs.

The whole media sector is in a global digital disruption period now that we have only seen the beginning of. The only thing we can be certain of is that our media consumption will not be the same in only a few years time and that some old media companies will die the dinosaur death while others will manage to transform themselves and evolve. There will also be many new players out the, creating totally new types of media experiences online based on the new platforms that we see now.

Exciting times are ahead!

                 

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