Scenarios!


I have dabbled with this blog for some time now, writing tidbits about new products that I like etc. But everybody else is doing that, so now it is time to focus.

I am shifting to English. Swedish is a beautiful and clever language, but somehow it is lacking the global spread that I seek”¦

My focus here will be on writing very short scenarios. I like scenarios, they trigger my mind.

A scenario is a description of a situation and how the user interacts in it. It could be set in the future for in the present. Scenarios are often used for participatory design activities, since they generally do not require any specialist knowledge.

The gap is now wider than ever between the vast possibilities offered by today”™s technology and our ability to use it to develop new and out-of-the box products and services. Just look at how most of us use the very powerful networked computers we now have: we mostly type texts and send emails.

My heart is in media, the creation and distribution of it, so many scenarios will describe new ways of enjoying media. Every new medium has always imitated the previous; the first movies where filmed theatre plays, TV started as illustrated radio, internet has up to now mostly been a digital newspaper or one-to-many message medium.

I attended my first interactive media conference in 1988, invited by Apple Computer to San Jose, California. The buzz there was about the digitalization of media and the upcoming merger of television, IT, print publishing and telecom. Well, a lot has happened since then and it is certainly taking off now, but nobody knows what will be the next -killer app” and who will succeed. I suspect that the old, big players in publishing will have a hard time breaking out of their old boxes, since so many of the old truths about media now need to be reconsidered.

So stay tuned, I hope to create some discussion and make new connections, comments are welcome!

Henrik :-)

“Television is a medium because it is neither rare nor well done.”
– Ernie Kovacs


The Long Tail & PVR

In October 2004 I read a very interesting article in Wired magazine: “The Long Tail“.

This concept quickly became a buzzword and a highly recommended book.

The Long Tail is pointing out new consumer patterns as Amazon and other online reatilers are offering an unlimited choice of new and old records, book and other forms of digital media. This opens up for a totally new breed of business ideas!

Some quotes:

  • Make everything available.
  • In the Long Tail economy it’s more expensive to evaluate than to release. Just do it!
  • You can compete with free.
  • Hits still matter.

I found a blog about The Long Tail, where in this posting another of my favorite topics are discussed: digital TV systems for the home enabling you to record and time-shift TV programs etc, PVR, (Personal Video Recorder).
Read the comments and you realize that this is changing the TV as a medium.

Note: I wrote this in 2005, much has happened since then, further strengthening these trends.

Varför ska företag blogga?

Bisonblog har ett intressant inlägg om användningsområden för företagsbloggar
som utgår från en lista från Apsis med 15 anledningar för ett företag att använda bloggar.

Jag håller helt med att man tänker för lite på interna användningsområden, ser t ex dessa:

1. Internutbildning: låt personalen utbilda varandra via nischade bloggar inom olika områden. Exempelvis en butikskedja som låter personalen lägga upp kundservicehistorier på sitt intranät, där man t ex kan utbyta erfarenheter av hur man hanterar besväriga kunder.

2. Förslagslådan: låt personalen lämna och kommentera varandras förbättrningsförslag etc.

2. Intranätet: bloggar kan göra intranätet mera levande, genom att man att låta alla anställda enkelt bidra, och öppnar för dialog snararare än kommunikation uppifrån, vilket ju är en anledning till att många intranät inte engagerar de anställda.