Time for Conferences 2.0
Current conferences have not changed their formats much in the last 20 years, they are still mostly about one-way communication. They look like television in the 80s: a guy telling you what is happening and showing you slides or videos about it. Your role as a delegate is to sit still, perhaps take some notes and hope that the speaker will disclose something you do not know already.
These types of events could still be fun and useful socially, but it is a very inefficient way to communicate, inspire and create real learning. And it is totally out of synch with all other forms of modern media in the internet age, where it is about two-way communication and the users are active participants in creating experiences together with the publishers.
Conferences 1.0
They way most conferences today are organized:
Conferences 2.0
My vision of conferences that are more engaging and immersive for both the delegates and the speakers:
These types of events could still be fun and useful socially, but it is a very inefficient way to communicate, inspire and create real learning. And it is totally out of synch with all other forms of modern media in the internet age, where it is about two-way communication and the users are active participants in creating experiences together with the publishers.
Conferences 1.0
They way most conferences today are organized:
- The web site is used only for listing the program and signing up the delegates.
- As soon as the conference starts, the web site is dead.
- In better 1.0 conferences the web site links to the presenter's slide shows a week or two after the conference, unfortunately there are just a few that still have the time then.
- There are no speaker videos on the web site, for fear that it will make people enjoy them at home instead of paying to be at the conference. (But the TED conference made a huge success when they dared oppose this wisdom and started publishing all the speeches online)
- They drag on for 2-3 days with a stiff dinner or drinks "party" sponsored by a company that you barely know about and where delegates hang out with their friends.
- They are huge, with thousands of delegates, making it very hard to make contact with new people.
Conferences 2.0
My vision of conferences that are more engaging and immersive for both the delegates and the speakers:
- They are small, a few hundred people. In this case, smaller is more productive.
- They use online tools to let delegates present themselves and their interests and search for other people to meet at the conference.
- They are concentrated to one day and evening where everything is designed to catalyze business networking
- There are multiple screens around the stage and the rooms, showing the speakers as well as the back channels
- Lend all delegates a wireless laptop for feedback and input
(you think this is expensive? look at the €260 Asus Eee mini-laptop!) - They use online back channels, (services like Twitter, Jaiku), as well as blogs and discussion forums that are open from long before the conference
- The conference web site is the central collection place both before, during and after the conference for inspiring information, links to the speaker sites, blogs, back channels etc.
- Everything that happens during the conference is on the web site, (including all the speaker videos), since:
1. it will inspire many more to come the next time to experience the immersive networking and participation of the physical event.
2. it is a useful tool for the delegates to use when they summarize and report back their experiences after the event. - They encourage the delegates to blog during the conference, and linking to all the blogs on the conference web site.
Labels: conference


6 Comments:
If confernces were like you describe them here Henrik, I would attend them!
Today, they seem more as marketing tool for the people doing the presenation and they could be really old schhol.
In mnay cases the time you spend on the conference is better used staying at home reading blogs since thye provide a higer value!
By
Christian, at December 16, 2007 10:30 PM
Hi Henrikm thanks for your positive feedback on LeWeb3 and I agree with your above 2.0 conference thoughts, however I disagree when you say LeWeb3 is mostly 1.0: we had a live stream of the conference available online with nearly 20 000 people who watched it, now you are right we should work on LeWeb3 animation during the conference, I guess the hundreds of posts from the participants make up for it though, just google search leweb3... See you next year !
By
loiclemeur, at December 17, 2007 8:20 AM
I love your Conference 2.0 except for the part of giving away free laptops. People should use their own computers to save the environment.
Reboot.dk in Copenhagen is quite close to your concept.
By
Urban Lindstedt, at December 17, 2007 8:52 AM
I can just agree that Le Web 3 was really great, and that there are many things that can be learned from that conference.
Furthermore, I like your suggested concepts for Conference 2.0, even though I'm not very keen on adding "2.0" or "e-" on every new idea to get them accepted in the web world :)
By
Anders Frick, at December 17, 2007 4:41 PM
Henrik,
Interesting post. While I like your suggestions for a next gen of conferences, I can't help but feel that these are already in existence.
I highly recommend for example the Carsonified conferences, they meet almost every criteria on your list.
"Lend all delegates a wireless laptop for feedback and input"... In my experience most conference attendees already carry a laptop/blackberry/iPhone or similar. The issue with low feedback levels is not the device, it is the context and the ease of use in which it can be given.
Hope to see you at a conference soon!
By
Jaan Orvet, at December 30, 2007 12:38 AM
Hi Jaan,
I attended the FOWA conference by Carsonified and it was indeed valuable, and there were many laptops and iPhones in the audience. But many of the presentations given where totally 1.0 and the online networking services were used by very few.
I totaly agree that it is not about technical gadgets. It is about transparency, immersive two-way communication and total focus on easeof use and inspiring the audience to to lean forward and really participate.
By
Henrik Ahlen, at December 30, 2007 9:20 AM
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