The power of viral video marketing

Greenpeace in Sweden today sent out a news letter with a smart way of letting people personalize a Greenpeace anti-whaling video and email it to their friends:

Greenpeace anti-whaling video

The idea is that you can write your own texts that are inserted in the Greenpeace campaign video, so you can send a personal message inside the video to your friends. This a a creative way of using video for viral marketing!
Click the image to try it yourself.

Greenpeace has probably borrowed the idea from Bob Dylan who made a very cool Facebook application where you can write your own text signs that Bob Dylan is displaying in his old music video.

Published by

Henrik Ahlén

I am an eHealth Strategist at Kentor/Sopra Steria in Stockholm, Sweden. I drive eHealth development projects from needs analysis and idea generation to service design and implementation. See my LinkedIn profile: http://www.linkedin.com/in/mrhenrikahlen

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