Greenpeace in Sweden today sent out a news letter with a smart way of letting people personalize a Greenpeace anti-whaling video and email it to their friends:
The idea is that you can write your own texts that are inserted in the Greenpeace campaign video, so you can send a personal message inside the video to your friends. This a a creative way of using video for viral marketing!
Click the image to try it yourself.
Greenpeace has probably borrowed the idea from Bob Dylan who made a very cool Facebook application where you can write your own text signs that Bob Dylan is displaying in his old music video.