The stream of images totally overwhelms the content that the presenter wants us to understand. This is eye candy and not a professional way of presenting.

I am all for using illustrative pictures with little text, as opposed to bullet-text filled slides. But every image must support the message.

/Hanna

I was at Internetdagarna and was again amazed (and bored stiff) over speakers with slides with 15 paragraphs of 10 pt Arial-text … and then a red line around the three last unreadable paragraphs, with the comment “these are probably the most important”..!!!

I confess that I use too many slides, and rely on text to much, in my presentations. But I’m trying to get more visual.

However, I think that variation and contrast are important to a good presentation. For example, if a number of slides have been visuals or keywords, a slide with a single complete sentence - perhaps as a major conclusion, in bold, great type! - will be a stark and sudden contrast.

You could then let this slide speak for itself in complete silence for a while as a contrst to using your voice the rest of the time.

It’s always good to surprise the listener with the unexpected element. Like ONE single moving image/text/transition, at the appropriate moment. A little drama is efficient!

And could there be different optimal ppt-styles for different genres? If your aim is pure propaganda, convincing the audience - are there some styles more suited for that? If you want a true discussion, is another style better? If you just want to tell a story, give the numbers?

There was a good book on graphic design by Bob Gill, called “Forget all the rules about graphic design. Including this one.” I have always liked that zen-like approach. If you forget “this one”, the you should follow the rules. Including the rule that says you shouldn’t follow the rules …!

Really valuable information!